Tag: Pohjola Branding

Erilaisen puunhalaajan tarina

On aina hieno kun pääsee kertomaan todellista tarinaa. Oli mediana sitten teksti, kuva tai video on hieno miettiä miten ja millä elementeillä sen kertoisi. Mitkä ovat ne kulminaatiopisteet ja kohokohdat mahdollisesti vuosienkin mittaisessa tarinassa? Mitä nostaa esiin jotta ydinviestit tulisivat esiin? Kun 3HGR-asehihnojen innovaattori ja voisiko sanoa jopa käsityöläinen Lauri Kakkonen tarvitsi markkinointivideon yritykseelleen, pääkohteenaan […]

Subaru XoVer

Thanks to the great start with Subaru roadtrip, I got also Subaru XV for a test drive. Guess what was the first think to do at the first evening of the test period? Yep. A photo shoot. The weather might have something to do with it. Sunset is always so inspiring, and it is always […]

Subaru Roadtrip part I

I got very interesting opportunity to test new Subaru Outback 2.0 D. Subaru Finland wanted me to test drive it and tell whether it is suitable for outdoor photographers purposes. The plan was also to make an social media campaign called Subaru Roadtrip. Professionally this was also very nice opportunity to study new topic, car […]

Sasta Sea Lady

Some ”left-overs” from latest photo shoots for Sasta Clothing. This time we shot women’s outdoor collection for both print and social media. Because we are trying to achieve certain robust, reliable and rugged look in the images for example these ones were left over. This was an interesting study for finding certain ”seaish” style but […]

Pohjola Branding

Valokuvaajan työn keskiössä on luonnollisesti luoda visuaalisesti kiinnostavaa katsottavaa. Taiteellisesti suuntautunut kuvaaja ajattelee jokaisen kuvan helposti joko yksilöllisenä taideteoksena tai sitten oman tunnistettavan sormenjälkensä edustajana. Varsinkin tämä jälkimmäinen korostuu koko ajan enemmän nyt kun Instagram on suosituin foorumi esitellä omaa työtään kuvaajana. Yhdenmukainen visuaalinen ilme omalla tilillä, samanlaisten presettien ja efektien käyttö (Tai sen suosituimman […]

Sasta Outdoor 2015

Next step was to shoot some brand photos based on Sasta’s women outdoor collection. Same style, same feeling which was actually even stronger because of the weather. Smoggy, misty atmosphere is so Finnish! Still I was also practising the model shoot and guiding people in photography. Those first steps are always exciting…

Sasta Hunting Collection 2015

My co-operation with Sasta Clothing, legendary Finnish outdoor brand started as a content producer. Facebook and blog posts required naturally some photographs so finally Sasta management notices my photos and asked me to shoot their marketing photos for 2015-2016 season. The target was to capture the robust, reliable feeling which is stemming from the soil […]

ZEISS Batis: Final words

How should I start? Well, first of all: I have had some really great time. I have experienced many great moments. I have done something I have planned for a long time. I have encountered something special. I have felt myself more passionate than I have been for a long time. Just like you do […]

Batis 1.8/85

As I told in my previous blog post, the city of Sastamala is the Book Capitol of Finland. Why and what it means? First of all, it is remarkable how much different kind of artists have been living in Sastamala. I already mentioned Akseli Gallen-Kallela, the national artist of Finland. He has been important factor […]

ZEISS Batis 2/25

As you probably have read already, I started very interesting test period day before yesterday. Yes, I received those Batis lenses. Because there are many others also waiting for same samples I am now using, I needed to create a quick -and good- test plan. Because I have the last week of my summer vacation […]