Travelling – or let’s say road tripping- has always been important for me. Because cars and discovering new places have always been my interest it was natural that we made also a campaign out of these themes together with Subaru.
Pohjola, a forever cold land far in the north is familiar from the Finnish folklore, also from Viking mythology. Because my road trips would be also some kind of celebration for 100 years old Finland and it’s beauty, it was also very natural to take this connection to my last name also as slogan for these road trips.
That was it. A man, his car and Pohjola as a playground. Pohjola Roadtrips was born.
The tool to share what I have found is video and especially short Instagram videos.